we see upside everywhere

what we do

 

Inspiration across the strategy development process

 
 
 
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From mapping people’s positive intentions across need-states to hunting for actionable insights into their everyday lives, we lead custom consumer research projects to fuel brand strategy, communications planning and R&D innovation initiatives.

  • Mobile Ethnography Studies

  • Virtual In-Depth Interviews

  • In-Home, In-Store, On-Premise Interviews

  • In-Person + Online Focus Groups

  • Category + Consumer Exploratory Research

  • Brand Equity + Advertising Research

  • A&U Segmentation Studies

 
 
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We excel in creating advantages for our clients in high-volume categories that millions of people use every day.  We partner with marketing teams across the strategy development process:

  • Portfolio Strategy

  • Brand Strategy

  • Product Strategy

  • Communications Strategy

  • Advertising Optimization

 
 
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We combine cultural trends and consumer insights to create actionable innovation strategies that your product developers, engineers, designers and business managers can execute with confidence.

  • Innovation Strategy + Platform Development

  • Ideation + Facilitation

  • New Brand + Product Creation

  • Concept Writing + Testing

  • New Product Optimization Testing