When Tom and Ted launched Positive in 2016, The Clorox Company was one of our founding clients and they have partnered with us to lead 20+ Strategy and Innovation projects over the past three years.
Working across their portfolio of leadership brands, we’ve led a wide range of high-profile projects, including:
· Innovation Strategy Development
· New Brand Concept Creation
· New Product Concept Creation
· Communications Strategy
· Jobs to be Done Mapping
Our team is passionate about providing the insight and inspiration to grow their brands, and we value the strong working relationship that we’ve developed with their leadership team.
In recognition of our work together, we are honored to be named the “2019 Partner of the Year” by The Clorox Company Global Insights team.
Staci Ball, Director of Innovation Insights, shares the value of our partnership: “The combination of Positive’s consumer insight hunting expertise, provocative strategy development and get-it-done attitude have proven to deliver the types of strategies, concepts and ideas that our teams have quickly driven into action.”
There is nothing so powerful as positive momentum, and we look forward to an exciting future together!